About
The story
It all started with a simple yet essential desire: to offer women pajamas that are both elegant and comfortable, crafted from noble fabrics such as cotton, silk, and velvet. We wanted to turn moments of relaxation into a true well-being experience, where comfort and refinement come together.
Very quickly, our creations captivated women in search of pieces that are both soft, sophisticated, and timeless. Our pajama collections became a true signature, recognized for their quality, meticulous cuts, and refined details.
Driven by this enthusiasm, we listened to our customers and decided to go further. Why limit elegance to nightwear alone? We then expanded our range to offer clothing that extends this spirit—feminine and refined pieces designed to accompany every moment of the day.
Today, Soie Glamour is much more than a pajama brand. It is a universe where the softness of fabrics meets the elegance of cuts, where each piece tells a story of comfort and confident femininity.
And this is just the beginning…
The begining
The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.
Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.
Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York.
Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America.
Several decades late
Boasting a network of stores spanning North America and a robust global eCommerce platform, Innove remains dedicated to bringing everyday luxury to communities near and far.
